Clothing designs that most Africans do wear is what we call African fashion. Due to colonization, the African designers employed the western ideas to make the fashion more classy and smart. This is the short history of the African wear.
Recently, the African fashion industry has had a very high growth rate in its economy. This has been advantageous to the general African economy since tis sector has made it grow too. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
Most people have been wondering why this sector has had a very high growth rate in its economy. This article has reasons why the African print fashion has been growing rapidly.
The media has a big influence on the growth of the African fashion industry by the displaying of the African designs. This has attracted more people globally to the fashion. In return, the interest of the greatest people and celebrities was tuned into this African fashion. This helped the sector have more clients who purchased the African outfits and as a result, it developed to where it is today.
Also the large African population and market has a great effect on the African fashion. The high population create a big market for the African fashion hence more sales are made. Also the high population of the African youths that has a great interest in the African fashion is very high. This has made the Africans designers to enjoy more profits due to high demand. Also designers have been more creative attracting more youths to the fashion.
The rapid population growth of the middle class in the US has also had a big influence on the African fashion. This is because the fashion actually targets people with disposable income. In the past few years, the middle-class population used to concentrate on the important basic needs only. Lack of funds and poverty made the industry stagnant.
Also, the advantage of fast movement of the African fashion industry has also led to its growth. Since African economy is exclusive to the continent, few investors do come to work with African designers hence monopoly is created. It reactions help in the mix of ideas hence the designs that are made do have other different cultures. This has created unique designs in African fashion with different distinct colors and prints. This has led to the growth of fashion economy.
These are the top factors that have greatly led to growth of the African fashion economy. Ankara and the kente are the best known African fashions. You can have different fashions of African wears that may include church wears and official wears.